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Naturea: Pioneering Naturally Appropriate Pet Nutrition Since 2010
Naturea, a prominent Portuguese company established in 2010, is dedicated to producing high-quality pet food. Their core principle revolves around creating naturally appropriate diets for pets, emphasizing the use of meat or fish protein sourced from suppliers originally intended for human consumption. The brand offers a comprehensive range of wet and dry cat and dog food, each carefully tailored to meet the unique needs of pets at every stage of life.
What sets Naturea apart is their commitment to using exclusive European ingredients with fully traceable origins. This meticulous selection and preparation process ensure optimal health and well-being across all their product lines. The team at Naturea shares a deep-seated passion for pets, viewing their vitality as a source of joy and happiness. This collective ethos is woven into the fabric of the company culture, motivating their dedication to creating a better world for pets.
Understanding the distinct digestive needs of carnivores, Naturea avoids common practices in the industry. While many brands incorporate cost-effective ingredients like corn and wheat, these can pose risks such as obesity and skin allergies. Naturea adheres strictly to the Naturally Appropriate concept, formulating pet food based on the genuine dietary needs of our furry companions. Their recipes center on meat or fish, complemented with sweet potatoes, fruits, vegetables, aromatic herbs, and seaweed, always maintaining low carbohydrate levels.
Naturea firmly believes that the well-being of pets hinges on the quality of their meals. By providing them with Naturea's delectable recipes, pet owners are offering them a balanced and healthy life, contributing to more cherished moments with family.
All Naturea recipes are produced in Europe, adhering to the world's most stringent laws and production procedures. The brand places a strong emphasis on ecological sustainability and respect for natural environments and ecosystems. For example, their wet cat food range is produced in a Galician cannery, powered by wind energy and supported by its own sustainable fishing fleet in the Northern Atlantic, adhering to the Dolphin Safe Program of the Earth Island Institute.
Furthermore, Naturea is actively involved in a Portuguese reforestation program, a response to past wildfires. Each year, the brand purchases hundreds of trees, enriching forests while offsetting their carbon footprint.
Naturea's commitment to responsibility extends to their everyday practices, from utilizing recycled paper in communication materials to adopting ISO standards for handling procedures, and employing PEFC certified papers and inks. Their possession of a BRC Food Certificate attests to their dedication to high standards, reflecting their continuous efforts to be a conscientious brand.